2011 Rolls-Royce 102EX is Back From Touring

Rolls-Royce Motor Cars announced the 2011 Rolls-Royce 102EX debut, a one-off, fully electric powered Phantom, at the 2011 Geneva Motor Show. The 2011 Rolls-Royce 102EX will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

2011 Rolls-Royce 102EX Front View - Picture 1

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Muller-Otvos about the 2011 Rolls-Royce 102EX, speaking from the company’s headquarters in Goodwood. “With this 2011 Rolls-Royce 102EX, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

While there are no plans to develop a production version, as one of the company’s EX models the 2011 Rolls-Royce 102EX will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience. These include the Rolls-Royce 102EX ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions, but also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.

2011 Rolls-Royce 102EX Back View - Picture 2

In preparation for the Rolls-Royce 102EX debut in Geneva Motor Show, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the 2011 Rolls-Royce 102EX progress while on tour.

With 2011 Rolls-Royce 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media. The Rolls-Royce 102EX will test on public roads during the year, serving as a test bed to gather a bank of research data that will be crucial in informing future decisions on alternative drivetrain for Rolls-Royce.

2011 Rolls-Royce 102EX Inside -Picture 4

Some 2011 Rolls-Royce 102EX test markets will include Europe, the Middle-East, Asia and North America. There will even be public test drives, where potential customers in the luxury segment will be given the opportunity to experience alternative drivetrain technology and to provide feedback on their experiences, thoughts and concerns about the Rolls-Royce 102EX directly to Rolls-Royce.

2011 Rolls-Royce 102EX Charger Concept - Picture 5

Some aspects Rolls-Royce will be focusing on include the acceptable 2011 Rolls-Royce 102EX range between re-charges and operation in extreme weather conditions, but also to benchmark reliability and quality against customer expectations of one of the world’s–if not the–most luxurious automotive brands.

2011 Rolls-Royce 102EX Returned to Home

The 2011 Rolls-Royce 102EX returned to the Home of Rolls-Royce Motor Cars in West Sussex, England this week following completion of its global test program. Since the 2011 Rolls-Royce 102EX was unveiled at the Geneva Motor Show on 1 March 2011, the 102EX has undergone an intensive program around the world, stimulating debate on whether electric motoring can deliver a true Rolls-Royce experience.

2011 Rolls-Royce 102EX Symbol - Picture 6

And providing key insights from customers, thought-leaders and media. Market research is now being collated and the company will publish its findings about the 2011 Rolls-Royce 102EX in the first quarter of 2012.